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Are you a law firm owner who is looking to enhance your online presence? In this episode of the Maximum Lawyer Podcast, Tyson interviews Adam Williams, a lawyer and entrepreneur passionate about personal branding and social media growth. The discussion covers practical strategies, the importance of authenticity, and the challenges lawyers face in building an online presence.
Tyson and Adam chat about how lawyers can create engaging videos for their business. One thing to keep in mind about creating engaging videos is that audiences love the human connection. Videos that are perfect and edited using every tool don't get the most views. For Adam, his successful videos are the ones where he is using selfie mode and walking down the street, within imperfect sound in the background and stumbling over his words. This is because these videos are more real and authentic. It is something to keep in mind when creating videos.
Adam provides some insights on starting from ground zero when it comes to creating a presence online. It is best to find a few accounts that you enjoy and take from them. Look at what they do and how well it works. From there, you can “rip off and deploy”. Use those concepts as ideas for how you create your videos because there is no need to reinvent the wheel. Once you figure out what you like, you can work to make it your own.
Take a listen!
32:06 Positioning as an Expert and Relatability
41:39 Lawyers and Personal Branding Hesitation
47:40 Advice for Starting from Zero Online
Connect with Adam:
Tune in to today’s episode and checkout the full show notes here.
Creators and Guests
Host
Tyson Mutrux
Tyson is the founder of Mutrux Firm Injury Lawyers and the co-founder of Maximum Lawyer.
What is Maximum Lawyer?
Maximum Lawyer is the podcast for law firm owners who want to scale with intention and build a business that works for their life.
Hosted by Tyson Mutrux, each weekly episode features candid conversations with law firm owners, business experts, and industry leaders sharing real strategies and lessons learned in the trenches.
If you're ready to grow your firm with less stress and more support, this is your next must listen. Subscribe today.
Tyson Mutrux 00:00:00 All right, Adam, we have had you on before, and so I'm not going to go and ask you all the background questions and everything. I'm just going to jump right in. And you had posted this Facebook post. I'm going to read part of it. And, I think the wording on it makes me crack up a little bit because you start it with attention competitors, which I think is fantastic. But I was telling you right before we started, I saw this. I instantly I messaged back, I was like, we gotta get we gotta get Adam on the show. But you said, okay, so 12 weeks ago, Adam Williams, how do you say that?
Adam Williams 00:00:35 Last day got to be latkes. It's. I've never asked.
Tyson Mutrux 00:00:39 Latkes. Okay. Chrissy's latkes and I made I was going to say schlatter, but his latkes and I made a friendly wager, a personal branding contest. We checked the final scores tomorrow, but honestly, I'm not even obsessed with who won because the journey already paid off.
Tyson Mutrux 00:00:52 My social media following is up 25% in 12 weeks. We pushed each other harder than we would have alone. We even talked about it on Maverick Mindset Radio. On that show, Kristi challenged me to take this further. So we are we're extending the contest through 2026 and opening it up to a small group of others. Fair warning, we're being picky, so I'll get to the rest later. We don't need to read all of it. That's the that's the idea of it. Okay. This is this is amazing. Really, really cool. And I can tell you I've noticed, I have noticed and before this post, I had noticed a significant difference in your post and the frequency and all that kind of stuff. So what? I mean, obviously you had the friendly wager, but what triggered this though? What was the what was the impetus?
Adam Williams 00:01:38 I think there are a lot of entrepreneurial law firm owners that that think they should have a personal brand. I think that seed gets planted with many of us.
Adam Williams 00:01:50 but like anything in life. Right. Like, you think about it, you know, you got to do it. It's like that pair of pants in your closet that you go to button it one day, and it's just a little too tight, And it's like, all right, now I'm going to do something about this. And for us, frankly, part of it was the maximum lawyer conference, because there was a lot of talk about YouTube and personal brands. And Christie, who's a friend of mine, texted me and had some questions. It was like a Friday evening. And I'm like, you know what? Let's let's do it. Let's go head to head 12 weeks through the end of the year and, and see who can grow the most followers. And you saw me post more frequently. I hope that the, the posting that I was putting out was higher quality and even bigger than that. Like, Christie had been planning a podcast for five years, and this was finally the thing that got her to to go and do it.
Adam Williams 00:02:41 So I think for both of us, it was just this moment of like, you know, a little friendly competition could could do us some good. So that's why we did that.
Tyson Mutrux 00:02:50 What were the rules of the contest? I'm very curious about this, too.
Adam Williams 00:02:53 You know, that's funny because of course, that's immediately what the lawyers jumped into. So we were doing five platforms, five five social media platforms and just an increase in follower account, and we agreed that we wouldn't spend any money boosting or promoting posts. That was one of our early agreements. this year we actually changed that rule because we realized we were kind of hamstring ING ourselves a little bit. but that was it. every other rule was selfimposed. I told myself I was not going to go do dances on TikTok just to grow the follower account. Not sure if that would help me or not, but, I decided I wasn't going to do that. so yeah, it was, it was the rules of engagement were, somewhat limited.
Adam Williams 00:03:37 the real issue was the reward that we agreed on. That's where we spent the most time negotiating. What, what was going to happen here?
Tyson Mutrux 00:03:46 well, don't tell me what it is yet. I want to let's tease that part. Let's tease with that because I. I don't know what it is, but I hopefully I'm not over hyping it. But don't tell me what it is. Let's let's tease it a little bit. Now was it? You had to use the same five platforms. Or could you choose your own five?
Adam Williams 00:04:02 So we were we were going for follower account, Facebook, Instagram, LinkedIn, YouTube.
Multiple Speakers 00:04:09 Facebook or Instagram.
Adam Williams 00:04:11 And TikTok was the fifth one. Yeah. we just decided those are, you know, probably the, the most popular ones. We didn't get into Twitter or Reddit or threads or any of the other stuff. so yeah, we just agreed that those were the five platforms and it was percentage increase in follower count.
Tyson Mutrux 00:04:26 Where did you see the most improvement? Which platform?
Adam Williams 00:04:32 as a percentage, it was YouTube.
Adam Williams 00:04:35 I did double my subscriber count. overall numbers. I think I had the biggest increase on Facebook, which was interesting because that was already where I had the biggest following. I think that ended up maybe only being a 10% increase, but it was hundreds of people that we added.
Tyson Mutrux 00:04:50 There's something about Facebook's algorithm. Within the last six months I've noticed where, like, I'm getting I was getting messages like. It looks like you're your posts. They lead to a lot of engagement. We're increasing your engagement or something like I was getting like, so I'm assuming you're probably getting those things too, so I don't they must have been going through some algorithm changes, because we've sort of seen something similar when it comes to posting on Facebook. Can you is there a have you seen an ability to tie, the investment into a platform, into some sort of ROI?
Adam Williams 00:05:23 I mean, and that's. Yes, ironically, I mean, we're we're talking small numbers here, right? I have a few thousand Facebook followers.
Adam Williams 00:05:31 We're talking not talking about millions of followers, but because I was somewhat intentional about the stuff I was posting about. Yeah. I mean, it led to more leads and more clients because I'm top, top of mind with people. so yeah, we can tie that tie back to that ROI. And the reason that we engage for another 12 months is we're realizing, man, like we're just scratching the surface. 12, 12 weeks, 12 weeks is nothing to grow a follower count. So if we commit to this for 12 months, we should see some even even greater results.
Tyson Mutrux 00:06:01 All right, so what's that game? I'm not going to say it. Femke, will you marry one? You kill one and then the other one. if you. By the way, this was not one of my planned questions, but, if you were to Femke. And if you don't know what that means, Google it. which would you f would you? Would you marry? Which one would you kill?
Adam Williams 00:06:21 I'm currently f ING YouTube.
Adam Williams 00:06:25 we so I. With the with the the fourth quarter competition, I was posting pretty consistently on all the platforms, and I decided for this year to go all in on YouTube. So that's that's primarily where I'm focused. I hired a really big time vendor to help me grow the following there. So I'm all over YouTube. I think that that is the best platform for the the type of content that I want to put out and the type of people that we want to attract. And this is this is free. Good advice to anybody thinking about doing this. You can post on Facebook and have a post go viral and it's dead in a week. Whereas with YouTube, a video that you put up five years ago could still be getting views. So it's got a longer tail. The way the algorithm works, where it's more search engine based versus the algorithm that just puts angry political posts in front of you, I think it's a lot more effective. So yeah, I'm, I'm, I'm dating very seriously, YouTube right now.
Adam Williams 00:07:23 I guess I'm getting ready to get married to to YouTube. as far as as which one I would kill.
Tyson Mutrux 00:07:32 I.
Adam Williams 00:07:35 The contest this year, we actually added Reddit to the mix, and I am still very much of the opinion that the people on Reddit are living in their mom's basements for the most part. I'm sure I'm going to get some angry messages about that. I just don't think that that's our target. we have, some other family law attorneys that are that are in the contest now, and they think that Reddit could be great for them. I'm not convinced of that. I think for the type of stuff that we do, it's a lot of do it yourselfers. It's a lot of people that are that are going to try and do this, you know, get some information and get there and get their question answered for free and try and DIY it. And I just I just don't think that's for us.
Tyson Mutrux 00:08:13 Okay. So you get rid of Reddit now Reddit wasn't one of the core five though, right?
Adam Williams 00:08:17 It wasn't the first time around.
Adam Williams 00:08:18 No.
Tyson Mutrux 00:08:18 We had like, you get rid of one of the core five. Which one are you going to get rid of? I'm very curious about the answer on this one. By the way. This is. Yeah, this is the one I care about the most. Really.
Adam Williams 00:08:28 This is this is interesting because I, I would I'm gonna say Instagram because I think I think Facebook does everything that Instagram does better. and I've put a lot of time into Instagram and we're not seeing as many results there. So we had I had a couple of videos that that went really big, a couple hundred thousand views in the fourth quarter and, didn't turn into much for us. Didn't. Didn't really. Didn't really increase the follower count. So it's like you can have something that that hits, but it doesn't it doesn't turn into anything. So I'd, I'd probably take Instagram out of the mix.
Tyson Mutrux 00:09:03 All right. So YouTube more long term. get rid of Instagram. And then so the one that's more of a I, I'd say the F is more of like a short term.
Tyson Mutrux 00:09:11 It's like maybe hot now. maybe not a long term thing. So is or maybe we can even say it's sexy now, but maybe not in the future. So is there is there one that I want? I'm hoping you're like TikTok, but I don't know if you will, so I'm curious.
Adam Williams 00:09:25 What that would if if I had to pick one, that's the one where I think there's the most uncertainty that that's, you know, as soon as the politicians get involved that that is, what I would call a stroke of the pen issue that that politicians can get involved in with the stroke of a pen, that thing is gone. Right? Because they don't like it. They don't like the Chinese ownership or whatever. I know they've tried to do some things to fix that, but that's the one that I feel like it's the least stable, or at least the least amount of certainty with what's going to happen in the future with that.
Tyson Mutrux 00:09:57 And I wonder, maybe this question might apply based on each platform, but is there any.
Tyson Mutrux 00:10:02 Are there any like, do's and don'ts that you can think of or like, okay, I made these mistakes. Don't do this again. Can you talk about that a little bit?
Adam Williams 00:10:10 So I think one of the things that I did that was successful is I went into ChatGPT early on and said, help me decide what my, my five pillars, right? Or what are the things that I'm going to talk about consistently because, you know, I'm not going to post pictures of my food. I'm not going to do silly TikTok dances. I'm not gonna rage bait people, but but what are the things that I should be talking about? And my my ChatGPT knows me pretty well. and it helped me formulate some of that. And now, after building those pillars, it will also help me create some of the posts that I put out as well. And that's been really helpful. So I think being very confident in, in, in who you are and what the message is that you want to preach, I think is really important.
Adam Williams 00:10:54 the moment you become disingenuous, I think people pick up on that. And I don't know if you've noticed this, but people on the internet are really mean.
Tyson Mutrux 00:11:02 really?
Multiple Speakers 00:11:03 Yeah. Yeah.
Adam Williams 00:11:04 I know. so, yeah, I think I think that was a I don't know if that's a do or a don't do. Stay true to yourself and understand what you're about and what you want to talk about. Don't fake it. Don't don't don't do things that you don't genuinely believe in just to increase the follower count. Because really, at the end of the day, yes, we're measuring follower count. That's what the competition is based on. But I'm more interested in quality followers that are going to engage in the content and want to hear more of the stuff that I'm trying to say, rather than just people that are going to follow me because I did something funny. One time.
Tyson Mutrux 00:11:36 I watched some of my favorite Facebook posts from, or from Mark Lopez and Mark Lopez. He, he will post, comments that are like mean comments.
Tyson Mutrux 00:11:46 Yeah, I think it's freaking hilarious because I like how he embraces it. He's like, you know, screw up. I it's funny. I wonder if you get any, any, consistent comments I get. This is this is AI. And I'm thinking like, what am I saying that makes it seem like it's an AI? I wonder if you did anything like that.
Adam Williams 00:12:03 I it's less about that. I mean, I, I, I tell AI to make it sound less like AI, and then I always put my, my touch on it. I had a, I put a post up yesterday on Facebook. It has 755 comments on it right now. What many, many of them are not kind. and it's kind of funny because I, I've seen other influencers who will take the comments and it'll be like the face behind the comment. Right? So it's like, oh, you're fat and lazy and broke. And then you look at their profile picture and it's like, yeah, bro, I appreciate your feedback, but I'm I'm not gonna I'm not gonna take that.
Adam Williams 00:12:39 I'm not gonna take that from you because I've seen what you're working with over there.
Tyson Mutrux 00:12:42 So I'm pulling this up. Is it a video or is it a is it a like, what's the what's the basis.
Multiple Speakers 00:12:47 Of this, I.
Adam Williams 00:12:48 Have I have an electric vehicle. And the state of Pennsylvania started this new thing where they're going to charge you a $250 road use tax if you have an electric vehicle. So I posted the video and I said, this is this is kind of BS because we're, we're we're tax planners. That's our business. Right. And here I am I pay I pay tax on my income I pay tax on my house, I pay tax on the electricity. But because they're not getting the fuel tax because of the car that I drive to to fix our roads, which are in horrible shape, they whacked us with another $250 this year just for the heck of it. It was 200 bucks last year, and some of the some of the there's some strong language in some of those comments.
Adam Williams 00:13:24 And it's really funny because now people are arguing in the comments with each other because I realized, hey, this is there's a bunch of people I don't know commenting on this thing, and I don't I don't need to fight with these people. So now they can they can call each other, mean names and debate tax policy, which is really fun.
Tyson Mutrux 00:13:39 I think it's really interesting. So and I'm going to ask you about these hashtags in a second, because you say, I just got my invoice for a $250 road user charge because my EV doesn't pay fuel tax. So let's ignore the income tax on the money used to buy it, the property tax where it's stored and the tax on the electricity to to charge it. And now I'm charged for using the roads to Pennsylvania. EV owners, how are you feeling about this. And then you put the hashtag Tesla EV ID buzz all these things. it's interesting I read that and I'm thinking like, hell yeah. I'm like, that's bullcrap. Yeah. And so I'm very curious.
Tyson Mutrux 00:14:17 I don't know if I want to open the comments and be honest with you. The people that are like anti, because that's wild to me. As someone that drives an EV myself, I am I'm an owner of three EVs and I, I'm a little I'm, I'm, I'm on your side with this. But when it comes to the hashtags, what's up with the hashtags. Is that a is that a technique that works?
Adam Williams 00:14:37 You know, I've never found the magic with with hashtags. I just threw them on there because I. This was originally posted on Instagram and cross posted to Facebook, and I knew Tesla had a lot of people that follow that hashtag, so I figured I'd throw it out there. I drive the Volkswagen ID buzz. It's the looks like the the the old bus. Okay, so I know that there are other people that have that have seen my post because I use that hashtag. But yeah, I didn't write the final hashtag on. There is one of my favorite sayings which is hashtag.
Adam Williams 00:15:05 Every government program should be a go fund me. That makes it voluntary and you can decide what you actually want to contribute to. Not a lot of people follow that hashtag, but I just threw them on there. I have not had any success figuring out the magic with hashtags. but I do think it can help influence the, the algorithm a little bit just to to point it in the direction of EV owners. Ironically, there's a lot of dudes in jean shorts and white New Balance sneakers that clearly drive corvettes that have also seen this post.
Tyson Mutrux 00:15:32 So I love how comments when they start like this. First off, I can't get over how a lot of people just line up to pay more taxes. You know what? That's kind of how I feel, to be honest with you. we're going to pause a second. Your camera is no, no bueno. It says no signal.
Adam Williams 00:15:51 Let's give it a second here. I don't know why it did that. See, we were talking.
Tyson Mutrux 00:15:55 We were just talking about this for no reason at all.
Tyson Mutrux 00:15:58 There we go. Cool. All right. So let me ask you about this. And I don't know if. Sharon, I'm so sorry. As you. If this is a good spot to restart again, but, do you read the comments? Do you normally go through and read all the comments?
Adam Williams 00:16:12 So usually I do because I don't get that many with this post. I don't know what it was. I have not seen them all like I and I, I don't, you know, I have the alerts shut off on my phone and stuff, so I don't, I don't see the notifications. But yeah, when I went in this morning and checked and I'm like, I definitely did not read all of those comments. and I'm kind of glad I don't we? So one of the other videos that I posted in the fourth quarter, I had an author on our podcast and, kind of a niche thing. He wrote a book about the Edmund Fitzgerald, which is a something I just geeked out about because it was the 50th anniversary.
Adam Williams 00:16:46 So this guy came on our on our show and he published this book, and it is his fourth or fifth New York Times bestselling book. So I asked, like, how do you deal with the one star reviews on Amazon? Right? You pour your heart and soul into these books and they're all they're all nonfiction. And he's got great leadership books and books about, sports and coaches and things like that. This one is a little bit different for him. And I was like, how do you deal with that? And he's like, you just accept the fact that they're inevitable. And yes, someone is going to read this book and give it a one star review. And it's just it's just what happens. And that was good. I mean, I don't I don't take a lot of things personally, but it was a good reminder on that of like, yeah, you know what? This stuff is going to happen. There are angry people out there, particularly when they're sitting on the other side of a keyboard and not standing in front of my face.
Adam Williams 00:17:34 so yeah, I, I don't I don't have time for all that stuff.
Tyson Mutrux 00:17:37 Amazing how removing that screen and keyboard changes people's, the way they, they operate themselves. So that's really interesting. So I something I noticed about your post is, is that at least more recently and maybe it's just my algorithm. They're mostly text based, but I feel like early on you had more videos that you were playing around with some AI, and maybe I'm wrong about that, but at least that's what I remember. So what is the mix between putting up an image, putting up text, putting out video? Have you even thought about that?
Adam Williams 00:18:07 From what I've seen, videos get a lot more interaction on every platform. I think that straight text posts don't. I think the the platforms don't incentivize that as much. They don't put as much of that content out there. They want you to watch the videos because I think they they want that engagement and they can throw some ads in there and monetize it a little bit.
Adam Williams 00:18:28 So I've had a lot more success with videos for sure, than, than still images or with text, but I don't know. I test it out. I'll post something without an image or with a video or whatever and see what happens. But from what I've seen, the videos are a lot more effective.
Tyson Mutrux 00:18:43 So this question is a little bit of a selfish question, but it will it will help other people because we are we are putting on a video workshop in Chicago. Jeff Hampton is going to come on speak, and we're going to invite some other people out to, to put on the workshop and everything. And I wonder if there's anything you think we should focus on. like, what are what are the things that people need to learn in order to put on really good videos?
Adam Williams 00:19:07 Oh, man. we're going to get into some woo woo mindset stuff.
Tyson Mutrux 00:19:10 Okay, great.
Adam Williams 00:19:11 Some some people don't like to record videos because they don't have the world's most perfect camera and the studio, and it isn't perfectly scripted.
Adam Williams 00:19:17 And we're we're lawyers, so we want everything to be perfect and error free. But that's not what people actually want. The, the I, I'm sitting in this studio that I literally built two weeks ago after just saying all of that, what were going on all in on YouTube. My most successful videos are not in our recording studio for our podcast, where it looks very professional. They're not on other people's podcasts. It's when I pull out my phone and I'm walking down the street and I record in selfie mode, and I stumble over my words. And it's imperfect. Those are the ones that we get the most engagement on. People use it as a stopping strategy. They say, well, I can't do video because I've just got my iPhone, or the audio isn't going to be perfect, or that that horn honked in the background and nobody's going to want to hear that. I actually think that stuff is even more important now, because it's obviously not AI generated like you're a human being. We want that human connection.
Adam Williams 00:20:08 So any excuse that you have for you're not ready, or you don't have the equipment or you don't have the tech. Like it's not rocket science. To get started, open up Instagram, start a story, put the camera in selfie mode and just talk to it. And people love that stuff.
Tyson Mutrux 00:20:23 Okay, this may seem like a silly question, but do you need to be in the video, or can you be recording outwards and talking at the same time?
Adam Williams 00:20:32 I guess it depends on what you're filming. I'm pretty sure if if you had the choice, if you're hearing me talk and you had the choice between looking at me or looking at, say, my wife. You'd much rather look at my wife, right? Or my dogs? so, yeah, I guess it depends on on on how how photogenic you are. so, yeah, we've we've had good success with, with some videos where we're just walking around the office or we put somebody else on camera and you sort of have the interviewer in the background.
Adam Williams 00:21:01 but I, I don't know that I'm using this phrase correctly, but there's, there's this concept of UGC user generated content, and that's pulling out the phone in selfie mode. And and that's the stuff. And not just on my accounts, but across the board. That's the stuff that gets the most engagement right now.
Tyson Mutrux 00:21:17 Okay. So something and I've never actually it's weird that I've personally never seen someone doing this in like a grocery store or something, but I do find it very awkward where I have at least considered doing it. And sometimes I'll be like on like, FaceTime with my kids or my wife and, and I, I'm wondering if people are thinking I'm recording or something, but I do find it kind of odd, like, I'll watch these videos where someone's in a grocery store and they've had to have, like, propped the camera up on a shelf or something. And so like, do you go that far or, and like, and I do have a problem getting mentally over that part of it.
Tyson Mutrux 00:21:52 If you're going that far. So help me. Help me out.
Adam Williams 00:21:55 well, first of all, stop going to the grocery store and just Instacart. Everything. but outside of that, like I said, I so I, I'm, I'm a big proponent of 75 hard, which means I have to do a 45 minute workout every day. So I record a lot of videos then. And I live in the middle of nowhere, so none of the neighbors are seeing me walk down the street holding my camera in front of me. if you've got something this goes back to like, really believing in your truth and what you want to talk about. If you've got something you want to share with the world, then pull out your camera and record it. Who cares who's standing around watching you? Because we all do it. We all we all want to put that stuff out there. And I keep losing this camera. I don't know what is going on with that.
Tyson Mutrux 00:22:32 yeah, I love that.
Adam Williams 00:22:33 Come on again.
Tyson Mutrux 00:22:34 Okay, so let me ask you about 75 hard. This is interesting. And we'll keep going. We'll keep. We'll keep letting this play. It's no.
Adam Williams 00:22:39 Big. Nobody wants me anyway.
Tyson Mutrux 00:22:41 So, by the way, well played with the wife comment. That's that's smart. We got to clip that and send it to her. But. So, Jimmy, I'll say congrats to Jimmy. He just finished 75 hard yesterday. Yesterday was his last day so congrats. I'm assuming Jim, you got it. You finished the day out. You texted me earlier in the day, but are you in the middle 75 hard.
Adam Williams 00:23:02 I'm on like day 3 or 4 right now. I made it to 22 and failed, so I started over well.
Tyson Mutrux 00:23:08 So what's really cool? So I'm sure people are sick and be talking about 75 hard at this point, but I still I, I'm a firm believer into it in it as well. Amy and I we did 75 hard. We did. It's so funny I did I mentioned 75 hard earlier today on another episode.
Tyson Mutrux 00:23:23 So people are gonna be like, gosh, shut up. But we did 75 hard. We did phases one, two and three and it is so cool. Wait till you get to the phase where you have to talk to a random person. It is the funniest thing.
Adam Williams 00:23:35 I did that in 2024 that that phase three for the whole Live Heart program, it becomes a full time job. Yes. Like, I got to talk to a stranger. I got to do a random act of kindness. I'm like, Holy crap. Like, this is this is taking all of my focus. So yeah, I don't know that I'm ever going to do the full program again. But it's a great exercise. I mean, that's and I'm generally introverted, so that part was really tough for me.
Tyson Mutrux 00:23:56 All right. So you you've already gone through the full thing right. Okay.
Adam Williams 00:24:00 Yeah.
Tyson Mutrux 00:24:00 How hard is it. Because I have considered doing it again. But I'm like, do I want to go through this whole thing again? So how hard is it to start up again?
Adam Williams 00:24:10 it depends on what's going on in your life.
Adam Williams 00:24:12 So, like, when I failed, I knew I had to get it done. And for me, like, yes, I get in better physical shape. But any time my wife and I are struggling in the business, some stuff's going on that we're just, you know, you know, the moments where you just feel like you're getting kicked in the face every single day. That's usually when we do phase one, which is the one that requires cold showers. And it's like, well, that's it. You got five minutes of a cold shower. That's we're going to allow you to complain during that five minutes, and then you got to get back to it. So as far as mental toughness goes, I mean that it's very easy to start. My challenge is I've done it so many. I've been doing 75 hard for five years. I know I can do it. So like it isn't really challenging. I don't have to prove anything to anyone. So it does get easier to sort of quit.
Adam Williams 00:24:56 you know, if you, if you get busy or have things going on. I made it to day 68 once, and we were in Napa and we went to a winery with some friends, and I'm like, it's over. Like, I can't, I can't do this anymore. I got a week left, I know I can do it. I got, I got some wine to drink, so.
Tyson Mutrux 00:25:10 Wow. That's, that's a big decision. I don't think I could have, I think, I don't think I could have done that. That is. That's kudos to you for actually having the strength to say I'll just start over again. That's actually. Yeah, I think that's harder than, than just continuing with the program. So yeah. Kudos. All right. So let's get back to the video stuff. what about like scripts and ideas to walk me through that. How do you how do you generate ideas? How do you do you use scripts? What about that?
Adam Williams 00:25:40 So I've been looking at what I, what a lot of other people are doing.
Adam Williams 00:25:44 especially in the tech strategy space, there are influencers out there that do a lot of this stuff. I've got a slightly different spin on every single thing that they talk about. So I look at their videos. Frankly, I look at the ones that are doing well because I know it's topics that are interesting to people. So I'm not trying to reinvent the wheel here. The other thing that we do is we've got transcripts from all of our sales calls and all of our client calls, so we can pull use AI to pull themes out of that and topics that people are really interested in. I'm not good at following a script. I did a video yesterday for YouTube that was about 12 minutes long, where I did use the teleprompter, but the shorts, the 1 to 2 minute things, I, I give myself some bullet points and I just, I just riff on it and that's a lot, a lot easier for me. The other thing is I, I've now hired experts to help me with this.
Adam Williams 00:26:29 Right. I'm working with a company that they are really good at growing YouTube channels, so they're giving me a lot of guidance on on what the hook needs to be. And they create the the thumbnail images and the descriptions and all of this stuff. So that's making my life a little bit easier. But I guess that's always the story of hiring experts.
Tyson Mutrux 00:26:45 Yeah. What sorts of tools are you using that that at least prior to hiring the experts, what sort of tools are you using to help you produce the content? edit videos, things like that.
Adam Williams 00:26:57 Yeah. So so for videos we used, opus. We've used descript a little bit too. But opus is so easy. You dump a video in there, it it edits it, it captions it, it does a pretty good job. that just makes things faster. So we use that quite a bit. I spent a lot of time in ChatGPT, so, like, I have some custom GPT that I built. It knows my voice. And I say, here's the topic.
Adam Williams 00:27:19 You know, help me come up with an angle on this thing, to, to be a little more efficient with it. So, use a lot of ChatGPT. And then I'm working on I'm doing a lot of AI stuff right now. I'm working on an app. Not not like the cell phone app, but sort of an automation where I'll be able to drop a video that I record in selfie mode into a Google drive, and it'll transcribe it. It'll write a LinkedIn post, it'll write a Facebook caption, it'll write an Instagram caption, and then I can just copy and paste and put them on all the different platforms. So taking one piece of content and automating it so it turns into five or 6 or 7 more, has been really helpful.
Tyson Mutrux 00:27:55 That's what's so cool about, I think vibe coding and everything these days. You can you can build out your own apps to do things like that, which is such a cool thing. It is so awesome and you have all the tools you need.
Tyson Mutrux 00:28:04 You can use ChatGPT, you can use Claude whatever to to add any additional coding that you might need. I think that it's it's just really it's really amazing the things you can do. now, a big part of this was the personal branding and I if, if I don't know how you're going to answer this question, but what do you think that people associate with your name right now, now that you've gone through all this, you know, this whole challenge?
Adam Williams 00:28:33 That's a good question. what would I like them to associate with my name? So I think for me, I talk a lot about entrepreneurship and the and the struggles and the difficulties, and it's never easy, but it's worth it if you do it right. so there's a lot of content around that. There's a lot of mindset content. That's the podcast that I do. Once a week we talk a lot about that stuff. So so it's kind of some motivational things. and I mentioned that first because I think that is the most number of messages that I get.
Adam Williams 00:29:04 I got a really nice written thank you card from a guy that listens to our podcast the other day that was, like, really flattering. so I think that's a big one. I'm talking a lot about tax stuff, obviously, because that's our business. And, we're going to be doing more of that content. So I think I get associated with that a lot. And then, you know, airplanes and race cars because those are my other interests. So actually, I talk about my family and my kids a lot too, which I think is really important to me, and I kind of dismissed that one. But I forget, you know, my, my, this camera is killing me. My, my wife and I have been married for going on 19 years, and we have two kids. And it's really important for us to, like, make sure the business integrates with our family lives. And we do cool stuff with our kids. so we, I, you know, I post a lot about that and not in a, not in a bragging way, but just in a way to show like, hey, it's possible that you can do this.
Adam Williams 00:29:59 A lot of the influencers that I follow, whether then the tax space or coaching space or entrepreneurial space, I really struggle with the people that give you this advice to hustle and grind and work harder. If they don't have kids because it's like or an intact marriage for that matter, because it's like, hey, like there's I got other pressures in my life that I don't want to be at the office 24 over seven, you know, outworking everybody because I want my kids to think I'm cool and I want them to grow up to be smart, productive, independent adults. So I'm going to focus on that, too.
Tyson Mutrux 00:30:29 Yeah, that's something I've kind of learned over the years where I. I'm not going to take diet advice from someone that's that looks unhealthy. I'm just just not. I'm sorry. and so I've, I've sort of come to that same conclusion where I'm not going to take business advice from you. If you've if you've run a bunch of businesses into the ground, it especially I've, I've been like front seat to the evolution of coaches in this industry and how everyone was an expert.
Tyson Mutrux 00:30:59 And I think over the last few years I think people have finally caught on to the, the to the charlatans that are out there, that and you see them come and go. I mean, do you I can't tell you how many I've seen come and go when it comes to, you know, quote unquote experts that come in and they, you know, they, they pitch the world to, to law firm owners and then they do a terrible job. And next thing you know, they're gone. Their reputation is gone. And they've done this. I mean, who knows? There's a couple people that come to my mind right now that I'm like, I'm kind of wondering where they are because I've not seen him in a while. But how do you, I guess, do you, I guess, do you position yourself more as like a tax expert in your post? And if so, how do you. Because what I like about your posts and they do lead to a lot of engagement, it seems.
Tyson Mutrux 00:31:46 But they they're all almost all of them are relatable in some way, which I think is very cool. So how do you try to position yourself yourself as an expert, and if so, how do you do it? And then how do you? Also, I'm very curious as to how you are able to make all of these posts so relatable, because it and maybe I'm just part of your target market, I don't know.
Adam Williams 00:32:06 That's it. You and I have a lot in common, right? I I'm not I'm not intentionally targeting you, but I talk about stuff that I think is cool that you think and you just happen to think it's cool. But the question about the the position yourself is a great question. So I studied what particularly tax influencers have done. And on one end of the spectrum there are these like just condescending jerks who they take other influencers posts and say, here's a million reasons why this person is wrong and why they're an idiot, and here's the rules that you need to follow.
Adam Williams 00:32:35 And then on the other end of the spectrum, there's people that give you just enough information to make it really sexy and exciting without telling you how difficult it is, right? So, hey, I'm going to show you that you can right off your Rolex and your business. Great. It's going to be really hard to do that though. So I positioned myself a little bit in the middle. I'm very direct. I'm not condescending, but I'm also not selling you a dream. And I didn't come up with this. The vendor that I'm working with came up with this, but I thought they nailed it. It's the smartest guy in the room that doesn't have to tell everybody he's the smartest guy in the room. And it's like, I. I really liked that. Like, yeah, I'm just gonna show you. I'm gonna demonstrate to you that here's what I know and here's how it can help you and and hope it resonates with you. And is it going to generate as many leads as the guy who's promising the world and saying, basically, let's go commit tax fraud and hope you get away with it.
Adam Williams 00:33:31 I'm never going to have that guy's following. But on the other hand, the very compliance driven here, the rules. I am definitely the smartest person because everybody else is wrong. I'm sure that's great for their business as well. But we're, neither of those were approaches that I wanted to take.
Tyson Mutrux 00:33:47 Yeah, those aren't the clients you want. So that's that's probably a smart move.
Adam Williams 00:33:51 I don't think so. Yeah.
Tyson Mutrux 00:33:53 Is there anything that's off limits that you don't that you won't talk about on social media?
Adam Williams 00:34:00 Oh, man, I got a whole list.
Tyson Mutrux 00:34:03 Or actually, let me rephrase it, because I'm sure you probably do. Is there anything that you think other people should probably avoid, too?
Adam Williams 00:34:11 So I have a I have a friend who's got a pretty successful business marketing adjacent business, and he's very intentional that like, he won't talk about politics, right? It's just not what he wants. He knows he could fire people up. He knows it would get people engaged, but he just won't do it.
Adam Williams 00:34:28 I'm okay talking about politics without getting political. Right. I think I can prove to you that both sides are completely. Well, I even hate the phrase both sides. But the two opposite ends of the spectrum are completely wrong, and I think I could I could demonstrate that to you. So I think I'm just really careful about how I approach that. I don't know that anything is off limits. You know, what my problem is, is sometimes I think I overthink things, and I'm not capable of filtering all that well. I just kind of spit it out there. So, Yeah, I don't I don't really have a lot of, a lot of fear or apprehension on that stuff.
Tyson Mutrux 00:35:06 You know, it's interesting. I had the same feelings about the the political post and like, it's just so nauseating. It's so funny. The last time I tried to touch on a political topic, I actually thought I took a very reasoned approach. And I know, and I've since been proven right. I'm still waiting on apologies.
Tyson Mutrux 00:35:23 Apologies from people, but, it's never going to happen. It had to do with that judge that, helped the attorney and her client out the back door. So if anyone and I was like, I took, I don't know, I feel like I took a very reasonable approach to it. And I couldn't believe how many people attacked before. I'm saying, like what? Like and what. And this is kind of the point of like, why I don't think people should really be posting about politics unless that's your thing, is because I feel like I took a very, very reasonable approach. And in any other world, if we were, we're operating in a world of like truth and honesty. Everyone would agree with me. But it was like, well, wild.
Adam Williams 00:36:05 And that's.
Tyson Mutrux 00:36:05 That's it.
Adam Williams 00:36:06 Is. That's a great point because one of our company's core values is find the truth. So we're very intentional with that. but yeah, I mean, I could I, I ordered a burrito on DoorDash yesterday from the bottle and it was $33.
Adam Williams 00:36:19 Right. Added some extra chicken. I'm a good tipper. And then I hit order, and I'm thinking, man. 33 bucks for a burrito. I could go on Facebook and complain about this, but I know one of the first five comments is going to be. Well, keep voting for Democrats.
Multiple Speakers 00:36:30 And that's what happened.
Adam Williams 00:36:32 You know, or Republicans or whatever. And it's like, no, it's just a burrito. Right. So I didn't I didn't bother with that one because people can find a way to make things political.
Tyson Mutrux 00:36:40 So that is the funny thing. You'll see a comment like, how did this get political? I'm talking about brownies. You know what I mean? Like, it's just completely, completely crazy. okay, so, I mean, politics is one of them. how personal do you get with your post? I know that you said you post about the kids and things like that, but do you do you ever, like, kind of like get into the the mind of Tyson Mutrux and kind of like your, your thoughts on certain things.
Tyson Mutrux 00:37:07 How personal do you get when it comes to things like that?
Adam Williams 00:37:09 You know, I, I try intentionally to avoid politics, but I also try to not seem like an egomaniac, which is hard when you're talking about yourself, I think. And people who don't know me that well, think I have a little bit of an ego. People who really know me know I'm actually. I'm, like, the most modest person. Right? That's a joke. so I so I think I think I, you know, I don't want to come across as a, as a know it all again. So I, I think showing a little bit of, like vulnerability and I think showing a little bit of here's what I know and here's what I wish I could figure out, I think is really helpful. so yeah, I think that's another fair approach that I take. Like, I'm again, I'm, I'm nothing if not transparent, or at least I try to be, but I'm really intentional of of not trying to be that I that know it.
Adam Williams 00:38:01 All right. I think that's just the wrong. I don't I don't want people to be attracted to me because I'm a know it all. I want people to be attracted to me because I have wisdom and I have experience, but not because I have an answer to every single question. Right. I and there's I think there's people that position themselves that way.
Tyson Mutrux 00:38:18 Yeah. And before there's anyone that comments Tyson Mutrux was joking about being modest. That was part of the joke. Okay, so we're just so we're very clear. So I won't say any comments about it unless you are joking that I'm okay with it. so I have heard from many people like that. They are like their public persona is different than their private persona, and I wonder if yours is different or the same. I wonder because the Tyson Mutrux I've always met, is you're the same guy, but I wonder if there is another if there's another Tyson Mutrux that I don't know about.
Adam Williams 00:38:56 Actually, here's a good one. I am, like, intensely, intensely emotional and like, yes, I get fired up about things and I, you know, get excited or get, get sad.
Adam Williams 00:39:08 But like, I and I, I have friends that know this because they've seen me in rooms like I'm a crier and I don't, I don't I don't share that. Not because it's like intentional, but it's like I'm not thinking in that moment. Wow, I should really capture this moment because it'll resonate with people. So that's probably one that people don't realize is like, I'm a really emotional guy. Like, I dude, I watched Rudy on an airplane the other day and like, I can't stand Notre Dame football. But I was still like, you know, wiping the tears away from my eyes in that, in that closing scene. So I think, I think that's one area where maybe it's not that clear, but anybody who's ever seen me at an event get up to a microphone, they, they're well aware that I'm an emotional guy.
Tyson Mutrux 00:39:51 I tell my dad my dad's very emotional, and I was, I was, I was one of the things I was talking to my mom yesterday, and, I was like, when did dad become emotional? He wasn't emotional when I was a kid, you know what I mean? Like, he was he definitely wasn't emotional.
Tyson Mutrux 00:40:04 So I wonder, is that something that has changed as you had kids or were you always that way?
Multiple Speakers 00:40:12 I think I've probably.
Adam Williams 00:40:13 Always been that way. I you know what I bet though? I bet there was a a a path of maturing there where I became more okay with it. Like, you know, growing up a young man, I went to an all boys Catholic high school, right. Were, maybe sharing that stuff wouldn't have been. You know, you got to be tough. You got to be strong. You got to be masculine. And yes, I think I'm all those things. But I also think it's like, well, it's okay to be emotional. So that's that's acceptable too. so yeah, I think, I think maybe I've just allowed myself to be more of that as opposed to like, I don't know that I've changed. I think just my response to it has changed, if that makes sense.
Tyson Mutrux 00:40:49 Yeah.
Adam Williams 00:40:50 This is a really good therapy session. Tyson.
Tyson Mutrux 00:40:51 Thank you.
Tyson Mutrux 00:40:52 I try I do what I can. It's funny I in my notes I, I wrote this quote down and I it's really kind of interesting that it's about the politics and everything. But the quote is from it's the George Orwell in a time of deceit, telling the truth is a revolutionary act. And it's funny, I didn't I didn't reference it before, but I, it actually wrote it down in for this next question because I wonder why you think attorneys do this. I think they lie to themselves because they say they've got to build a personal brand and they just never do it. And so either you're lying that you think you need the personal brand, or you're lying about the reasons that you shouldn't be doing what you should be doing. So I just wonder what your thoughts are on that.
Adam Williams 00:41:39 Oh, this is this is a good one. People. No, wait, let me rephrase this. Lawyers think that people expect them to have all the answers. They they come to us. We think as lawyers that people come to us because we've got the solutions to all of their problems.
Adam Williams 00:41:59 So the moment you share something where you're not fully knowledgeable, fully experienced, don't know everything, I think that's really hard for people to admit. So I think that's part of the reason is it's like, well, if I go do something on social media, if I post a video and my laundry isn't folded in the background or I misuse a phrase. Oh, I'm going to be judged because I'm a lawyer and I'm not supposed to be like that. And I don't know that that's exclusive to lawyers, but it's probably worse with lawyers. So I think we've got expectations of ourself. The reality is people don't actually think that about us. We think they think that about us. I think that's probably part of the challenge is like, yeah, I'm I'm supposed to be this this, you know, I know everything. I, I had somebody call me today because she wanted to sue her neighbor because the dogs are barking. And it's like, I don't know anything about that, right?
Multiple Speakers 00:42:49 I can't I can't help you with that.
Multiple Speakers 00:42:51 So I don't know.
Adam Williams 00:42:52 I don't I I'm fully I'm perfectly fine saying I have, I don't even know where to point you to get help with something like that. And then I hung up the phone and thought, this is not why I went to law school.
Tyson Mutrux 00:43:04 Okay, so this is a good topic because I think early on, and especially the the younger lawyers that are just starting out, they they're more anxious to kind of take in whatever comes in through the door because they want to make some money. So how do you prevent yourself from from going down those rabbit holes and putting out content about all of those other things that are out there that other than what you do?
Adam Williams 00:43:25 Yeah. I started this. I was a door lawyer. I, we had a law firm for 15 years and then, and then transitioned over to the tax strategy business, and I did it all. which I learned my lesson. So now in our new business, we have we started with one menu of service offering.
Adam Williams 00:43:42 We now have two. There are only two ways that that you can hire a firm. Only two things that you can hire a firm for. And yes, that will expand over time. But it's a very intentional and very deliberate now. So that I just had to learn the hard way of, you know, getting my teeth kicked in time after time after time, before I realized, let's let's focus on what I am and be very aware of what I'm not and stay in that lane.
Tyson Mutrux 00:44:08 All right. And this this question is not regards to political posts. this is more just generally how do you think about being polarizing versus being like kind of down the middle on things?
Adam Williams 00:44:23 I think it's okay to be polarizing if you're doing it for the right reasons. I have no problem getting on a stage and splitting the room in half and knowing who's with me and who's not with me. I, I like I like the approach of being a magnet. Yes, magnets attract things, but the other side of that magnet also pushes things away.
Adam Williams 00:44:41 And I'm. I'm comfortable enough in my skin and with who I am that I'm, I'm I'm okay with that. I'm not going to do it again. Just to just to rage bait. I'm not going to do it just just as a gimmick, but I'm genuinely going to say, hey, there are a whole bunch of you in this room right now that are letting hundred dollar bills on fire every year to fund the government. That wastes a whole bunch of your money. And there are people in there and you're saying, no, I'm okay with paying taxes. And I think the government does a great job. And look at all the look at all the benefits that it provides. They're not my people. And that's. That's fine. maybe I don't know if this is maturing or not, but it's it's the reality, as I've gotten older of, like, I, I know what I want the people around me to be like and what I want them to to think or be open to, and hopefully what they believe.
Adam Williams 00:45:30 Not that I want to influence that necessarily. And it's not that I'm opposed to contrarian views, but yeah, I think I think drawing a line and saying, if you're on the line, fine. But if you're way over there, stay over there and I'm going to stay over here and, and we'll both be okay with that, or at least limiting my interaction with people like that.
Tyson Mutrux 00:45:52 All right. I only have a couple of questions left. But before we get to those, what is what was the prize? Tell us what the prize was for the competition, man.
Adam Williams 00:45:59 All right. So the reality is I lost, I have a million excuses, which I'll save for another episode. I have to buy Christie a trophy. I have to donate. I think it was 500 bucks to the charity of her choice, which I'm very nervous about because she and I do have different beliefs on a lot of things. And, there's an event that we're both going to where I'm pretty sure I have to get up on stage and see what a great say, what a great job that she did.
Adam Williams 00:46:27 So, a lot of shame, involved in this, you know, could it have been a $50,000 prize? Yes, but this is a million times worse than that. So.
Tyson Mutrux 00:46:39 But in that, do you still think that you won? Not not not the actual competition, but with your with the business. And in getting in the branding, as with branding, do you think you still won?
Adam Williams 00:46:49 Yeah, I mean pick. Pick any one thing in your life and do it every day for 12 weeks and you will come out better at that thing. And that's exactly what this was. So yeah, it helped the business. It helped the following. It helped the personal brand. And it's brought us other opportunities. there are other speaking engagements that I booked, other podcasts that I've booked, that are going to be great for us. So yeah, I, I don't want to say I feel like I won because I absolutely lost. But there were a lot of benefits to this, and I have such an unhealthy relationship with winning and losing that.
Adam Williams 00:47:19 It's really hard for me to admit that. But yes, good things came of this, even though I'm not the one that's going to have the trophy on the shelf. I might order my own trophy.
Tyson Mutrux 00:47:28 As you should. I just my my good buddy Gary Berger, we were having a competition about Google reviews and he, he, he beat me handily and he sent me a second place trophy, which I thought was pretty funny.
Multiple Speakers 00:47:39 Brutal.
Tyson Mutrux 00:47:40 I still have the trophy, so it's pretty funny. It's like second place Google reviews or something like that. I do. So if you were to, let's say you were to start from scratch, let's say you had zero online presence. Okay. Like no audience, nothing. Where do you think people should begin in that situation?
Adam Williams 00:47:59 By not reinventing the wheel? Pick the 5 or 10 accounts that you really like. Not that you're going to copy them, but we call it R&D. Rip off and deploy. See what they do that you like. See what you see, what they do that works.
Adam Williams 00:48:14 And and start from there. I, I don't think there's people that spend a lot of time and a lot of money figuring this stuff out. that you shouldn't be going in and doing it on your own. Right. And the cool thing with social media is you see everything that they're doing. You can, you can you can see what tactics they're utilizing that are beneficial. the other thing I would do, and I guess I guess it depends on what you mean by starting at zero, is like, again, hiring people that have done what you're trying to do. the, the company that I hired took a guy from 30,000 to 130,000 YouTube subscribers in like 12 months. I I'd be okay with that. and they demonstrated that they were capable of doing it. So, you know, don't try and figure this all out on your own. You're not going to outsmart the algorithm. and there are people out there that are doing a lot more than you are that are figuring out what works. So just take it from them.
Tyson Mutrux 00:49:08 I think most people realize that, you know, no great things really are created overnight. It takes some time to build things. but doing.
Adam Williams 00:49:17 Successful people realize that unsuccessful people think it happens overnight.
Tyson Mutrux 00:49:20 Amen. Amen. That's very true. But I am curious. I mean, a year of brand building is. I mean, it's a lot. So what does a what does a year full of brand building require from someone?
Adam Williams 00:49:38 for me to do it properly and have it fit into my lifestyle, it requires a lot of focus. So I sat down yesterday for two hours and recorded, and I got a week's worth of content. And I'll see you next week, and somebody else is going to go and edit that and post it and caption it and do all of that stuff. So that's that's saving me a lot of time. I think the other thing is you have to be ready to not see immediate results. So yes, I'm going to keep posting and posting and posting and posting. I I've put four YouTube videos out this week and only gained one subscriber.
Adam Williams 00:50:07 and I think you have to be ready for results not to be immediate. And I think the other part of it is now that I've seen what's possible, I was on a guy's podcast in October. He's got 1.4 million Instagram followers and like, that blew up, right? We drove so much traffic to our website, we signed up a whole bunch of clients. I gained a whole bunch of Instagram followers just because I wrote on the coattails of his personal brand. So that was a good one.
Tyson Mutrux 00:50:33 I love it. So the incremental thing is really important. I'm pulling up our Maxwell numbers, so in 25 we got more. We had all of our numbers were if you were to look at our previous nine years or previous to eight years, I guess is what it would have been. We did more and all of our numbers last year than we did in all the previous years combined, but it still wasn't a ton. You know, it's but it's like I had to learn something. It's like it's just it's incremental growth.
Tyson Mutrux 00:51:00 It's slow sometimes. Sometimes you'll see these massive spikes or whatever, but those aren't the ones you should look at. You should be looking at the consistent growth if it's consistently going down, then that's bad. If it's consistently going up. You just need to be patient with it. So I think that that's kind of interesting with what. Because I was expecting like, oh, by now we should have, you know, 15, 20,000 followers on YouTube. And it just it's not that how it works. You know, it's it takes time to grow something, especially when we weren't really doing anything. So I think people need to really understand that patience is a big part of this.
Adam Williams 00:51:33 So another a YouTube tip that I'm I'm working on getting there is there's a way I don't know what the phrase is, but there's a way to basically cohost a YouTube video. So for example, if we had this on YouTube, it could be on the Max channel, it could be on my channel. And then we both get the views and the, the, the data from that.
Adam Williams 00:51:53 so that would be good for you. You have so many guests on your podcast that anybody that's got a good YouTube following, I would I would suggest you turn on that feature.
Tyson Mutrux 00:52:00 I agree, I noticed that just today, actually, I was listening to a diary of CEO and I noticed that it said to subscribe. I said, well, I've already subscribed and I clicked on it and it was for the guests. I was like, Holy hell! So I don't know how new that is. I'd never noticed it before.
Adam Williams 00:52:17 So I learned about it three weeks ago and thought, okay, that's I need that.
Tyson Mutrux 00:52:21 That's pretty handy. Yeah, yeah. All right. well, let's let's go ahead and wrap. How do people get in touch with you if they have questions and if you are going to be launching another one of these competitions, let people know. But how to get how they get in touch with you.
Adam Williams 00:52:32 Yeah. On on all the platforms. I am the real Adam Williams.
Tyson Mutrux 00:52:37 Look at that. The that's pretty easy to remember too.
Adam Williams 00:52:39 So yeah, it's it's better than the AOL Instant Messenger handle I had in eighth grade. It's evolved over time. So.
Tyson Mutrux 00:52:47 Well Adam, thanks for sharing all the great tidbits. Really appreciate it. Thanks for everything you've done for Max law two. So really appreciate it. But good luck man. I hope hopefully if you do the competition again you kick your butt. Well, I'll try to support you as best I can. I'll promote your videos. Everything.
Adam Williams 00:53:02 Yeah I'm committed.
Tyson Mutrux 00:53:04 So. All right, man, I'll see you later.
Adam Williams 00:53:05 Thanks, Tyson.